Since its founding in 2000, Bluemon Group has grown into one of Mongolia's leading diversified conglomerates with a portfolio including food and beverage brands such as Tse Pub, The Bull Hot Pot, Sura, and Shulundu, alongside exclusive retail partnerships with global brands including Nike, Converse, Vans, Fila, and The North Face, and franchise partnerships for Pepper Lunch and Dessert39.